- TIME – The visitors of your site’s time are limited. You only have a few seconds to gain their interest. Your site , commercial or ads posted on the site should be specific enough to catch their attention.
- VISUALS -Visuals are also important. Imagine yourself in a grocery store choosing what sardine brand to buy. The more ‘attractive’ the label looks the more you get interested in buying it because you don’t want to trust your money on a brand label that sucks. It also depends on the product of service that you are offering. For example, any person will expect that a doctor’s website should be rather boring and not graphically enhanced as opposed to a gaming website.
- CHEAP – Web ads or commercials are really cheap but highly profitable. Imagine, posting an ad or commercial will give you 24/7 availability to all people anywhere in the globe!
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